Sports Journalism and Marketing

University: Anáhuac Mayab University
Place: Yucatan, México
Start Date: October 1, 2026
Number of scholarships: 3
Scholarship type: 50%
Total fee (U$S): USD 1.429
Contact Person: [email protected]

Program Description:

Through a practical approach, taught by professionals from ESPN and TUDN, you will acquire skills to generate high-impact sports narratives, implement media positioning strategies, and develop communication projects that connect with new sports audiences.

Curriculum/Contents: 

Coverage of traditional and digital sporting events.
Sports commentary and analysis
Sports advertising and digital marketing.
Creation of sports content for social media.

To whom it is addressed:  

Aimed at journalists, content creators, communication professionals, marketers, specialists or athletes with professional ties to the sports environment.

More program information