Digital Marketing and Advertising

University: Foreign Trade Chamber
Place: Lima,Perú
Start Date: Anytime
Number of scholarships: 1
Scholarship type: 50%
Total fee (U$S): 250 USD
Contact Person: [email protected]

Program Description: Master the fundamentals and practical applications of digital marketing to effectively promote and grow your business online.

Curriculum/Contents: 

Introduction to Digital Marketing
Sales Funnels (1.5 hours)
Effective Advertising Campaigns on Digital Platforms
(3 horas)
Copywriting (1 hour)
Creating an Online Store with Shopify (1 hour)
Affiliate Marketing with Hotmart (1 hour)
Organic Marketing on Social Media (7 hours)
Influencer Marketing (2 hours)
Automation (2 hours)
Content Creation Tools: Canva and Capcut (2
hours)
Metrics with Google Analytics (2 hours)
AI Tools for Your Business (2 hours)

To whom it is addressed:  

Public Relations
Market Analyst
Consultant in advertising agencies
Digital Campaign Manager
E-commerce and marketing consulting