University: University of San Andres
Place: Argentina
Start Date: August 10, 2026
Number of scholarships: 1
Scholarship type: 100%
Total fee (U$S): 920 ARS
Contact Person: [email protected]
Program Description:
This program allows for a better understanding of the digital environment in which we produce and perceive content almost constantly. It offers tools to understand new audiences and to produce content that connects with them locally and globally.
Curriculum/Contents:
You will learn to:
Develop a reflective and current perspective on the social challenges of digital culture.
Understand the new ways of producing and consuming information in digital culture.
Design your communications to optimize their effectiveness in a digital environment.
Understand how reading on screen works.
Produce cohesive, coherent, clear, and appropriate written content for the screen.
Design online marketing and monetization strategies.
To whom it is addressed:
Professionals from any background who work in communication, marketing, institutional relations or other areas and want to incorporate online strategic communication tools and digital content production.